How to Style Brand Logos in an Intentional Way
It can be tempting to stack logos on logos for style-by-brand-association, but sometimes I find that stacked logos can distract from personal style.
I’m not anti-logo by any means, in fact, I like it in many variations. In my own style, I like to integrate logo or canvas as a style element AFTER I have considered more impactful design elements like a complex color palette, proper fit and elevated fabrication.
When including logos in your styling, consider the added value by asking yourself:
Does this add an element to the total look or am I only relying on brand association?
Have I created a styling interest point outside of the brand logo?
If you struggle with balancing logos in your daily styling, here are some ideas on how to include logos without feeling like a walking advertisement.
Include motif (shape) logos. Many brands use motifs and hardware as their signature (Valentino stud, Celine Triomphe, JW Anderson chains). You still get the shine of hardware but in a more subtle way.
Consider tonal hardware or embroidery. Choosing a tonal logo is more discreet because from a distance, the logo surrenders to the bigger picture (in this case, the full look). It’s like a little surprise and small viewing adjustment once you’re up close and notice the difference of stitching, hardware, etc. The bonus with tonal logo is that there is no pressure to match hardware from other pieces in the look!
Try incorporating a logo that has a story behind it, something that may be a conversation starter. Try brand collaborations like The Hacker Project from Gucci and Balenciaga, vintage hardware like the vintage classic flap from Chanel, personalized monogram with your initials like a Goyard St. Louis, lesser known brands with a cool logo like Ami Paris. These are all logos that represent a story or personalization that take special effort in styling.
Limit your logo to 2-3 categories, max. Logomania is real and brand identity has made its way onto all product categories like ready-to-wear, jewelry, sunglasses, tech cases, handbags, shoes, you name it. Be mindful of how much logo or canvas you add to your wardrobe because subtle pieces are important too- they are key to balancing the total look.
If you love love love logo, can’t get enough of it, then lean into that. I find that the most successful way to style logo on logo is to understand the design elements of the logo itself. Does it have a modern graphic element to it or a classic, polished element? Does it introduce a new texture or palette to the overall look? Once you understand the design elements introduced by logo, then you can think of ways to maximize it.
